Does your business have a unique voice on social media?

You could own a restaurant or a pet store, your SM monkey could post a million times a day, it could be the most magical and life-changing material on social media. But, if it all sounds like it came from Vicki from Small Wonder, no one (and I mean not even your loving sister) is […]

Every social media manager should do this Yelp reply writing exercise

One day you will wake up to such a nasty review of your local business on Yelp, you will consider signing out of every social network, shutting down your business, and holing up in some establishment reminiscent of the The Shining. Don’t! Bad reviews are expected, and even the best businesses have gotten them. Bad […]

Dear social media manager, think before you “like” or “follow”!

Every now and then, we’ll be sitting on our client’s social media account, and we’ll come across a quote, page, comic or video that immediately invokes our “like” or “follow” fetish. Without blinking or thinking, we’ll push that “like” button, then go away and make ourselves a sandwich! While you might enjoy reading (ahem) from […]

The ups, downs and all arounds of online local marketing

All the latest news you must read, hear, tweet, share and drop casually in front of all the #localmarketing nerds: Move over check-ins! Foursquare got a new look What Foursquare’s makeover means for users and businesses? Can Foursquare Crack Local Search? Foursquare plans to deliver relevant advertising for local businesses with every user search. Checking […]

Be ‘in the moment’ with your customers with the Spotistic app

Who wants to be stuck behind a laptop every few hours when you can simply be at your local bar or restaurant, mingling with your customers and having meaningful social interactions directly with them, from your convenience of your phone? That’s why we’ve worked on a mobile app that can revolutionise the way you interact […]

..Bout time your restaurant Instagrammed like the #best

Time and again, we come across restaurant owners who think Instagram is not their shtick! Yes, Facebook and Twitter are important but there are huge opportunities waiting for your restaurant on Instagram. Get a load of a few of these: Instagram is growing so fast globally, its whoosing past all the other social sites Instagram […]

Online directories is where the action is at!

So we told you online directories are important in this post. But Google’s new search engine algorithm make them even more important than before. In a nutshell, what does this new algorithm change for your local business?  If you search for “Restaurants in New York City”… The first results are individual restaurants listed on Google […]

Foursquare strikes back – you better be prepared!

Last week, we were ranting about the 5 reasons why Foursquare can still make or break your business. Ding dong! Hold on! Foursquare has just proved that it makes even more sense for local businesses to be on it. So Microsoft just integrated Foursquare into Cortana, Windows Phone’s Siri. Read more about Cortana, the virtual […]

Smile, your business is on camera

Photos and texts are so passé. Yelp has introduced a new feature that allows your restaurant’s visitors to upload videos of your location to give a more realistic impression of your location’s atmosphere, lighting, noise level and staff. Someone sitting half way across the earth can now decide whether they want to visit your restaurant […]

Why organizations need to embrace vulnerability on social media

Today, individuals and organizations are all busy showing themselves through all kind of filters and Photoshop. When we’re on social media, we hide our flaws and insecurities, our mistakes and imperfections, our challenges and personal growth. We want to showcase a standardized ideal image only. Organizations all over the world pay thousands of dollars to […]